In recent years Digital Marketing has replaced the whole face of marketing. With the addition of new technologies and influence of Digital Marketing, businesses are slogging to match up with the pace. Researchers found that the largest amount of information is absorbs by the people through online platforms, which makes digital marketing the best form to reach out to the targeted users.
Nowadays, maximum businesses are either using digital methods for their plans of action or promote existing marketing actions with digital advertising technique.
It’s 2018 and the marketers of digital era are getting ready to face the issues and challenges coming in the way of completing their goals. They bank on technological advancements time and again to address the client’s requirements and advantage for optimum outcome.
1. Content Marketing
In recent years Content Marketing is gaining popularity with every passing second. It is known as one of the most used digital marketing tool for all business.
It is the medium to creating and sharing beneficial, relevant and free content to draw passion and transforming views. Content marketing is quickly being used to interest and procure a sharply decide audience with a objective of running fruitful customer feedback.
The content you want to share is much related to your business work or what you want to sell, it is mostly letting people know, like, and accept you reasonably to do business with you.
2. Video advertising
The value of video advertising is growing rapidly with an unbelievable rate. In 2017 maximum user-shared content was video. Users are viewing more video on a broad range of devices than ever before, for brands to stand out and make important consumer or skillful relationships, they must learn how to take advantage of video-based advertising beyond a range of channels to catch the attention of their target audience; be it 7 seconds or longer.
Video content advertising is the most striking content all over the social channels. In case you are marketing your business on Twitter, Facebook, Instagram, Snapchat or YouTube it look like social video commitment is reaching out to the top in 2018. Video helps to provide your point beyond faster and sends out a more impressive message which can increase sales.
Mobile marketing also become mostly used in-demand approach of digital marketing, it can reach the targeted users on their smartphones, tablets, or other mobile devices, via websites, email, SMS and MMS, social media, and apps. From emailing to reach out to your website, it is all available on your mobile phone.
Mobile marketing coming as storm in the markets. In our everyday life when we see everywhere us mostly peoples are busy in their phones either checking their emails or on social platforms. In upcoming years Mobile will continue to be a top preference for marketers.Mobile has develop into the future of marketing if you are not achieve some kind of mobile marketing plans, then you are already underdeveloped.
Chatbots is the best part of marketing automation, which will go on to grow in 2018. Chatbots is helpful to deliver message in actual time and are designed to support customer service teams.
Mostly brands are already utilizing simple ordering technique through chatbots, As chatbots hits the market so in upcoming years we expect to see chat bots move into more industries with more composite transactions. This type of quick response is fast becoming a consumer hope, so it might well be worth thinking about how to use this application.
Audience of the U.S. put in average of 4.7 hours everyday on their smartphones, checking social media at least 18 times a day. This is developing the way brands must work to capture buyers’ thinking.
Micro-Moments coming with a “new consumer behavior,” as described by Google, that transfers your marketing message clearly and briefly in a way that is of interest to the users– all within a interval of seconds.
Micro-Moments also circulates the right information to the consumers when they wish it. People usually make quick decisions on what to eat, which restaurant is good, what to purchase, or where to go. New moments that each marketer should know about are describe in a image under here:
As social media “stories gaining so much popularity from users,” it is important for marketers to acknowledge this format in their digital marketing planning. Savvy marketers can create need of live video, one of the most fruitful social roll outs to date, to develop engagement and brand attention. Once again, it is imperative to tailor your marketing game plan to the people, and don’t force the people to engage with your business on your terms.
In the beginning Snapchat appear with the thought of “My Story,” after that Instagram and Facebook stories were introduced, and recently YouTube has disclose their own story format, “Reels.” According to a report In November 2017, Instagram Stories cross 300 million active users on the daily basis.
According to a survey from KPMG, almost 55 percent of customers change their purchase opinion against some products due to privacy issues.
In other words, engagement toward keep the privacy of the consumers will help marketers in 2018 and beyond. It is, therefore, important to keep privacy protection in mind while making digital marketing strategies.