A Complete Guide on Facebook Advertising – Tech Pathway Blog

You have really no idea about how to approach your Facebook Advertising strategy. Facebook Advertising has taken over our News Feeds, where more than 2 billion people log onto Facebook daily and make 25 billion ads clicks per year. 

Advertisers build campaigns to achieve the specific goals that we call them advertising objectives. They create ads within campaigns to help them reach those objectives. In this blog, we are here to share with you a complete guide on Facebook Advertising for beginners. This is specially designed to help you with everything you need to know in order to set up your first Facebook Ad campaign.  

Also Read:- A Complete Guide of Creating a Facebook Sales Funnel – Tech Pathway Blog.

Why Facebook Advertising?

As a matter of fact, more than 3.5 billions monthly users are active on Facebook. The only question arises in our minds about how to reach our potential customers effectively.

Basically, Facebook Advertising offers e-commerce entrepreneurs with extensive targeting options such as location, demographic, and profile information. There are so many options available by which you can reach your target audiences like gender, age, interest, behavior, life events, and many more.  

Additionally, you can also promote your content that is suitable for business by using Facebook Advertising Tools like text posts, photos and albums, videos, events, and links to your blog posts and websites. 

How do Facebook ads work?

The main goal of Facebook is to find the most effective and efficient way to allocate the limited advertising space they have. 

First of all, the advertisers need to create a space for ads. So they need to win the auction by competing against each other for ads space. Afterward, by using the available options, you can create Facebook Ads. After creating an ad, set your budget, and bid for each click and subsequently, your ad will receive thousands of impressions.

Then the users can see your ads in the sidebar on Facebook.com.

Facebook Advertising Benefits

Here are some benefits of Facebook Advertising that focus to show you the importance of Facebook Ads:-

1. Facebook Advertising is one of the most targeting forms of advertising.

One of the major benefits of Facebook Advertising is its ability to reach your target audiences. The Facebook is one of the most targeting forms of advertising to people by age, behaviour, location, and interest.

2. Facebook Advertising helps to increases brand awareness.

The Facebook Advertising will subsequently help you to build your brand awareness. It is a great way to make your people aware of your offer. This will help the users to get more familiar with your brand and they will likely purchase your products when it is time to make a decision.

3. Facebook Advertising increases website traffic.

Facebook Advertising helps you to boost your website by running a Facebook ads campaign to target your audiences and send them to your website. When you boost your website traffic through multiple sources, then the cost-effectiveness of Facebook Advertising makes it more beneficial than the other sources. 

4. Facebook Advertising increases revenue, sales, and leads.

Facebook Advertising actually drives revenue, sales, and leads. But it is not easy as it looks to increase sales through Facebook Advertising. It takes lots of time and experience. The best way is to hire a Facebook Advertising Specialists or to hire a professional agency to run Facebook Advertising at a great level. 

5. Facebook Advertising helps to decrease your acquisition costs.

If you want to run Facebook ads for your business, it will likely help you to decrease your acquisition costs. Basically, Facebook Advertising is one of the cheap methods, where you can cut out some of the other expensive advertising campaigns that you are invested in.

6. Facebook Advertising helps to engage with your website’s visitors.

Whenever you visit a website and then saw their Facebook ads shortly. This advertising tactic is known as remarketing. Remarketing allows you to advertise to your recent website visitors. It means if someone visits your website, and does not purchase anything or contact you, then you can re-engage them with the help of Facebook Advertising.

7. Facebook Advertising helps to grow your blog traffic.

Facebook Advertising can be used to expose your blog to the masses and generates instant traffic. With the help of advertising your blogs, you can gain more trust and credibility with your audiences. Facebook Advertising acts like a bridge that connects your blog and traffic.

8. Facebook Advertising helps to increase your SEO rankings

Search Engines basically depend on social signals which consist of the activity of your social media content to rank your websites. Facebook Advertising helps you to increase your social signals which will indirectly enhance your SEO rankings.

How to Set up Facebook Ads Campaign

Here are some steps that will guide you on how to set up your first Facebook Ads Campaign:-

Step 1:- Set Goals for Your Facebook Ads

Before creating any Facebook ads, first of all, you need to think about why are you advertising and what you want to achieve. Setting a few goals by yourself that also help you to measure your success.  

Step 2:- Head over to Facebook Ads Manager

Actually, all Facebook Ads campaigns run through the Facebook Ads Manager tool. You can access it by clicking on “Manage Ads” in the drop-down menu on your Facebook account or by clicking any of the CTAs on your Facebook Page. Once you enter in the Ads Manager, you can navigate with the menu on the left-hand side of the page. 

Step 3:- Choose your objective

Afterward, when you click to create a Facebook ad, you will go to a page where you choose the objectives from the given options to your campaign that you want to achieve. There are typically three categories of benefits where you can approach for an ad campaign.

Awareness:- Following objectives which generate interest in your products or services:-

  • Boost your posts.
  • Promote your page
  • Reach people near your business
  • Increase Brand Awareness
  • Increase your reach

Consideration:- Following objectives that make people start thinking about your business and look for more information about it:-

  • Send people to a destination
  • Get installs of your app
  • Raise attendance at your event
  • Get video views
  • Collect leads for your business

Conversions:- Following objectives that makes people interested in your business and encourage them to purchase or use your product or service:-

  • Increase conversions on your websites
  • Increase engagement in your app
  • Get people to claim your offer
  • Promote a product catalog
  • Get people to visit your shops

Once you have selected your marketing objectives from the given options, then you will be asked to name your campaign.

Step 4:- Define your audiences and budget

Customizing your target audiences:- Subsequently, this step is extremely difficult for the success of your Facebook Ads Campaign. Basically, the audiences for your ad can be customized which are based on the following on all the following demographics:-

  • Location
  • Age
  • Languages
  • Interests
  • Behavior
  • Connections

Setting Your Budget:- After selecting your targeting audiences, next, you need to choose how much you like to spend on your ad. Always keep remembering when you set your budget that this figure represents the maximum amount of money that you want to spend. 

  • Daily:- A daily budget is an average expenditure where you will spend every day.
  • Lifetime:- A lifetime budget is the maximum expenditure where you will spend during the lifetime of your advert.

Step 5:- Create your advert

Now its time to choose the images, videos, headlines, body text, that you want to be displayed your ads on Facebook. There are two options to create adverts. Let’s take a look at them:-

  1. Using an existing post:- If you want to boost your post that are already been shared on your Facebook page. Select “Use Existing Post” options from the Facebook Ads Manager dashboard. From here, you can choose a page that you lime to select a post from and select an individual post from that page to use as your advert.
  1. Creating a new advert:- If you want to create your advert from a black canvas, first of all, select a format that you want to use for your advert. Significantly, Facebook Adverts look slightly different which depends on the results you want. Currently, Facebook 5 types of formats for adverts:-
  • Carousel
  • Single Image
  • Single video
  • Slideshow
  • Canvas

After selecting the format, you need to add content in your advert (the images or videos or the copy). This part is very important to make your advert stand out within Facebook’s or Instagrams’ feed.  

Step 6:- Choose your ad placement

Advert placement describes where your advert is shown and on which locations that you choose for your advert. Adverts may appear in Facebook’s mobile news feed, Desktop’s news feed, and right column. 

Basically, Facebook recommends the default placements as an objective that you choose to enables Facebook and to optimize your placements in order to get the best results at the overall cheapest costs.

However, if you want to choose your own placements, Facebook recommend the following options:-

  • Increase Brand Awareness
  • Boost your posts
  • Get video views
  • Get installs of your app
  • Increase engagement in your app
  • Promote a products catalog
  • Increase conversions on your websites
  • Send people to your websites

Step 7:- Place your order  

Now your advert is ready to submit. Click on the “Place Order” button at the bottom of the page. Once your ad is submitted successfully, it will be reviewed by Facebook before it put to live. Additionally, You will get a confirmation email from Facebook once your ad is live.

Wrapping up

Finally, I hope you get all about Facebook Advertising: importance, benefits, set up Facebook Ad Campaign. Now, make your campaign to boost your blog posts as well as websites. Basically, there are lots of tactics and techniques available here that are used to reach your target audiences. 

But always keep in mind,  it takes lots of time and experience to increase your sales through Facebook Advertising. You won’t get experience from the benefits of Facebook Advertising.

Additionally, want to build a Facebook Ad campaign?? It is the right time to contact us. However,Tech  Pathway is one of India’s best Digital Marketing Agency who deliver the best services to their worldwide clients at affordable prices. 

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