If you are planning to launch an app with the online branding, custom design, brief description, it will be incomplete without the help of A/B testing. Read on for some best ways for A/B testing.
Here are five important tips to help implementing a program of A/B testing for your app(s):
1. Select the most appropriate Tools
There are several tools which will useful for functionally implement A/B tests. Most important tools are Optimize, Google Analytics Experiments and Kiss metrics.
The cost of using these tools can vary, based on the functionality, but what you’re looking for is something that allows you to serve one app store page to users, and different for alerts. You may need something that allows you to analyse the results in depth too.
2. Establish complete end user and market Data
Before beginning A/B testing, there should be enough of initial data based on your standard app listing. This doesn’t mean you will wait for months before implementing A/B tests, but you must have sufficient data to cover market trends and users sales, or you could end up with test data that doesn’t paint a realistic picture.
3. Try One at a Time
It does not make any sense to do an A/B test where you change number of parameters of client’s app listing.
For example, say you change your app icon, some screenshots, and some of the descriptive text. Same if the A/B test acknowledges that the “new” version of the page extremely boost the conversions, you will have no thought which of those changes had the impact!
It’s also important that price points should reflect and a soft spot with pricing and conversions where the multiple will result in the most income – but it will likely take you some time to identify it.
4. Best timing
Timing is everything with A/B tests. Specifically, an important update takes time. It is necessary to expand accuracy by planning testing instance that are long enough to “smooth out” the usual weekly “ups and down”.
It’s also not good to carry out A/B tests over “unusual” periods, such as holiday times, or during global sporting and political events when people may involved in something else.
5. It will also change your revenue and earning
For bring out A/B tests on a successful and profitable app, than there is some risk to return while they’re in progress and you have to accept this– especially when you test out a variation that is less strong than the live one.
One idea to reduce this impact is to do small tests on more drastic changes, by sharing a proportion of big customers to the trial page, for example.
What Are You Waiting For? Get A/B Testing!
A/B testing is a great way to ensure maximum app success, and it is one of the important factors that an app is a live product that can be constantly improved.
Did we miss any of your favorite A/B testing tricks? Feel free to leave a comment below and let us know!