Digital Marketing Roles and Responsibilities

Digital Marketing Roles and Responsibilities

Nowadays most of the student wants to start their career in Digital Marketing. Because Digital Marketing is booming and dynamic with an infinite number of jobs in Digital Marketing. There are so many job roles in Digital Marketing engaging people through social media, content marketing for an organization, marketing campaign designing, etc.
Digital Marketing Roles and Responsibilities as well as in this blog you learn about the Digital marketing techniques to increase traffic on website.

Therefore, Digital Marketing Roles and Responsibilities are used to create innovative ideas with Digital Marketing Strategies using SEO, PPC, SEM, and other techniques to increase the traffic of the companies’ website. In this blog, you will know about the Digital Marketing Roles and Responsibilities 

Tech Pathway, the top leading IT company provides trending mobile app development solutions to clients worldwide. We deal in services such as  Android application development, and Business Analysis, Web & Graphic Designing, Enterprise application development, iPhone application development

Identically, if you are planning to increase the website ranking, Brand Awareness, Social Media Presence with the Digital Marketing Agency, Hire Tech Pathway. As well as we provide the best techniques and services of Digital Marketing like Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email Marketing, Content Writing, Pay Per Click, Affiliate Marketing, Cost per Click, Google keywords Planner, Semrush, Ahrefs Tool, Spyfu Tool, Keyword Finder Tools.

Why Digital Marketing is a good career option?

Here is a complete list of Digital Marketing Roles and Responsibilities in a Digital Marketing Company:-D

1. Digital Marketing Executive

Identically The responsibilities of Digital Marketing Execute are for looking at strategies of online marketing for an organization. However,they execute their best plans in the organization. Here are some duties of Digital Marketing Executive:-

  • Plan, develop and implement new strategies in the Digital Marketing
  • Update the team with the latest technologies and trends
  • In other words they manage all the Company’s Social Media Account to check likes, shares, tweets, etc.
  • Track the website traffic flow, and provide the reports regularly
  • Optimize content for the website as well as the Social Networking Channels such as Facebook, Twitter, Instagram, etc
  • Work on SEO of the Website pages
  • Creating and executing the SMS, such as Email Marketing Campaign
  • Promote the Company’s product and services at different channel

2. Digital Marketing Manager

Identically, Digital Marketing Manager is responsible for developing, executing, and managing to promote the products and/or services of the company. So the Digital Marketing Manager has a  great role in the awareness of a brand and in the digital space and as well as increase the leads/customers for the website. at the same time there are some duties of the Digital Marketing Manager are listed below:-

  • Identifies and evaluate the new Digital technologies and insights
  • Also uses Web analytical tool to measure site traffic to better optimize marketing campaign, email marketing, social media
  • Enhance brand awareness in Digital space
  • Utilize the strong analytical ability for enhancing the customers in multiple digital channels.   

3. Search Engine Optimizer – SEO Executive

The primary role of the SEO executive or SEO specialist is to rank the website in the search engine result page and also to increase traffic for the website. The Executive jobs will always in demand because the role of SEO is just not for one day, it is booming day by day. At the same time the SEO Executive post is available to all degrees of students, but they must have the relevant skills and technical knowledge. Some duties of SEO Executives:-

  • Develop and execute the plan for the successful SEO strategies
  • Manage the team of SEO Specialists
  • To guide the content team, conduct the keyword research for them
  • Work with Social Media and PPC teams to enhance campaigns
  • Solve the technical issues of SEO
  • However, it Optimizes the reports of traffic, website ranking, and other SEO aspects
  • Optimize the On-Page and Off-Page optimization of SEO projects

Meanwhile, If you’re thinking of earning more profits from my Start-up in the IT sector, Hire Tech Pathway is a leading IT Company that provides top rank in On-Page and Off-Page optimization of SEO to your website.

4. Social Media Marketing Expert

A Social media Marketing Expert is always responsible to combine marketing with social media management to enhance the social media interaction with the target audience, promotion of the brand,  increase the opportunities for generating revenues. In other words, As regarding the post of Social Media Marketing experts have the relevant skills and knowledge in every platform of social media, marketing strategies, while it may be true and how to optimize in engaging on Social Media Channels. Here are some responsibilities that every Social Media Marketing Expert have:-

  • Develop the most important Social Media KPI’s
  • Develop, implement and manage the Social Media Strategy
  • Manage the overall Social Media Content
  • Optimize the success of every Social Media Campaign
  • Always update the team with the latest Social Media tools and technology.  
  • Create a campaign by developing the content idea, budget planning, and implementation schedule.

5. Digital Marketing Copywriter

Always Digital Marketing Copywriter is responsible for creating the content for the webpages in the organization. In fact, every copywriter helps the Social Media Manager in the posting of various social Media Channels. At the same time Digital Marketing Copywriter to create innovative content and publish on the content, while it may be true they are using for increasing the traffic on website. Every creative copywriter must maintain their interest in other competitor activities and successful campaigns that being delivered by other agencies. Here are some responsibilities of Digital Copywriter:-

  • Write blogs and content for web pages, social media, e-books, slogans, etc
  • Create digital content such as video, infographics, and images, etc.
  • Must have highly creative and imaginative about the client’s product and services.
  • Understand the style of different languages to enhance in various target markets

6. Conversion Rate Optimizer

Identically,The field of the Conversion Rate Optimizer has influenced for the need of e-commerce marketers to improve the performance of marketing. The development team allowed marketers to use the new tools with website design, different layouts, etc. However, Conversion Rate Optimizer is responsible for the company’s conversion strategy and lead generation. Here are some responsibilities of a conversion rate optimizer:

  • Optimize the marketing conversion rate.
  • Subsequently, they are responsible for optimization in managing, testing, and implementing conversion points in the digital marketing funnel
  • Increase qualified marketing leads as well as conversion rates for the sales team.
  • Collaboration with the team responsible for social media platforms (including posts, email, and blogging to optimize each conversion path).  

7. Search Engine Marketer – SEM Specialist

Identically, Search Engine Marketing has a dedicated job in an organization such as targeting the number of leads as well as clicks from the given marketing budget, manage bid, keyword research, analysis, ad copywriting and test ad campaigns. So here are some responsibilities of Search Engine Marketing specialists:-

  • Identify the trends and insights in order to achieve maximum ROI in the paid search campaign
  • Manage all the campaign expenses and estimating the monthly costs.
  • Track, report, and analyze the website and PPC campaigns.
  • Research and analyzing competitor advertising links.

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8. Inbound Marketing Manager

Identically, the Inbound Marketing Manager is a marketing professional that attracts the customers with content designed and converting them into leads and customers. As well as here are some brief descriptions of the responsibilities of the Inbound Marketing Manager:-

  • Create and manage a rich content that attracts a qualified audience (such as blog post, reports, infographics, e-books, etc)
  • Optimize multi-channel marketing campaigns like SEO, Social Platform, email campaign, and events to drive the customers
  • In other words, they can Develop new Ideas on Inbound Marketing Campaign
  • Establish leads through the nurturing process by emails, contents, and social channels.

9. Inbound Marketing Manager

The purpose of the Content Marketing Manager is to build good quality of content for the blog, marketing campaigns, e-book publications, guest blogging, email communications, video marketing, sales page copywriting, etc. In spite of the content manager to create innovative content ideas according to the industry, In other words Here are some brief points of the responsibilities of the Content Marketing Manager:-

  • Measure and optimize the content to drive more traffic, engagement, and leads.
  • Create, edit and improve the content that the audience is looking to optimize the path to conversion.
  • Receive customer feedback and creative ideas to increase customer engagement.
  • Analyze web traffic metrics.

10. Analytics Manager

As an Analytics Manager, the purpose is to implement the new tools and strategies to translate raw data into valuable business insights. At the same time Analytics Manager implement the tools while it may be true they are using for increasing the traffic on website. Here are some Digital Marketing responsibilities of Analytics Manager:-

  • Understand the objectives and needs of the business
  • Create new strategies for effective data analysis and reporting.
  • Lead and develop a data analyst team.
  • Reports can be extracted by multiple sources like IT, operations and customer feedback.


In Conclusion, If you want to boost your career in Digital Marketing, so check out our website and contact us now. The Tech Pathway is a top-rated Mobile and Web app development company that also provides training in Digital Marketing so that the candidates can learn here easily the best tools and techniques of Digital Marketing. Additionally, the candidates will also learn how to do Blog Submission, Content writing, Keyword Analysis, Site mapping, indexing words, Brand Awareness, Site link Extension, Google Ads, Better Keyword Research, etc.

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