Ranking fluctuations can be dread-inducing, but it happens with everyone. In this blog we will be discussing why ranking fluctuation occurs and how to identify them and how to update with the Google algorithm. For sure its a reason to panic, but ranking downfall is not the end of your site.
There could be various reasons why your google ranking has fallen. Let’s have a look at all of them-
The Google Swing:
Search engines generally tweak their algorithms. And google is well known for experimenting with ranking positions that is why you might find your site ranking up and down in a single day. It is also known as the Google Dance.
Your new competitor can down your SEO ranking. There might be some situation where you can find that your Google ranking has fallen from a particular position and you can also see someone has taken your position. To recover with this problem, you should frequently monitor your competitors’ activities what they are doing.
You Lost a Few Links:
This can be the biggest issue of your ranking drop. Your site might have lost its ranking as it has lost some authority. To identify this issue, you have to check your site’s lost links of last 90 days. If there are multiple links available this might indicate the ranking drop. To recover with this issue, you have to track your lost links on the regular basis by using a software and before google penalize you for these links you have to correct them individually.
You Made Some Structural Changes to the Site Recently:
This is the one of the major reasons for a dip in your site rankings. You need to run an audit in order to find out the issue. You need to evaluate any content change, ensure that you are optimizing your internal links and lastly check that you have not messed up with the canonical tags.
Errors in your Site:
This is also the problem, why google drops your google ranking. The Error can be have following types:
- Page which doesn’t exist in your website (404 error)
- Broken links on your site
- Server issue or security reason
- Broken image
- HTTP error
To recover from this errors you should audit your website frequently and have to work on them before google will down your ranking.
Stale or Duplicate Content:
If your site contains duplicate or stale content, then it might result into rank dropping. To find the duplicate content on your website, you can use free SEO tools available in google. To recover with this problem, you always should use unique content for your website and pages.
Google has decided to take website speed into account for determining ranking positions.
Google Algorithm Update:
Google constantly updates its algorithm and determines that for specific terms such as, more ‘informational’ pages are required, more ‘fresh’ pages are required or some ‘diverse’ results are required in for of images/videos/news. So these may be some of the reasons for your site rank dropping.
You must check the internal links of the pages you have lost ranking for, in case any broken link has slipped in by any chance. Dead links can lead to drop in your site ranking and may result to poor user experience.
Change in Content Layout:
The Google algorithm update devalues the sites that which hampers the user reading experience. If you changed your content structure to show more ads and if the ads are positioned in a way that it can affect the user experience, then this would lead to negative impacts on your SERP position.
To sum up, it’s always good to be two steps ahead and get all your trackings in place before such an event arises.
Nowadays, google only up the ranking of the website who is using all the Google algorithms. You can see the Smartest and best website on the top of the search engines because they are always updated with their problems. Instead of using the bad SEO strategies to quickly jump to the top of the search engine, you should always keep up with current updates to secure and grow your ranking on search engine. With the help of this blog, you can understand the problems, why google drop your ranking from search engines. You should also up to date with the Google algorithm. This things can help to increase your SEO world in a better way.
A seasoned Digital Marketer and a pro-blogger, Suprabhat loves writing about anything. He is working as a Digital Marketing Executive for Tech Pathway, a company that provide world-class social media and search marketing services and web & mobile app development.