It is no secrete that human is addict to dopamine hit and the faster he gets that hit the more he will crave. Companies like Roposo and TikTok saw this pattern and created a short video sharing platform. That can hook their users for hours in a single run. In the last few years, companies collect users’ data and used it to feed their machine learning programs to learn more and more about users’ preferences in order to serve them with the content of their preference.
This approach to hook users with their platform was so successful that today’s short video sharing industry is over 1 billion around the globe. Since there are anti-China sentiments that are taking a rise due to the tension on the border. As well as with the ban of TikTok in India and US. it is considering the same Indians are demanding an Indian app that can fill the void that Tiktok has left.
According to the recent news, Roposo is adding 500,000 users every day. For those of you, who are looking for new opportunities and investing in a short video sharing market. And wondering about How much it cost to develop an on-demand app like Roposo. India’s own video app. We are going to share with you cost deciding factors as well as discuss the development process. Welcome to the Tech Pathway blog, today we are going to share with you. How much it cost to develop an on-demand app like Roposo – India’s own video app.
History and Business model of on-demand app like Roposo – India’s own video app
Roposo is an Indian short video-sharing application that was first create and launch in July 2014 by Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank. The video-sharing platform was first launch as fashion social network but later it was change into Roposo TV. The company has its headquarter in Gurugram, Delhi. The short video-sharing platform has over 5 million active users. Initially, Roposo wasn’t that popular but after the tension on border between India and China and anti china sentiment with the ban of Tiktok, Roposo saw the opportunity and did aggressive marketing. The result of their aggressive marketing was in the form of huge numbers. New users on the platform that they are getting around 500,000 new users per day.
The business model of Roposo is like other short sharing platforms which means they also use advertisement and sponsorship in order to earn revenue.
How to make money using your video sharing platform
- Ad sense: Adsense is another great way to earn money by monetizing your application as well as the website. Adsense can generate a substantial amount of revenue. Until you get enough users to start getting advertisements and sponsorship for your application.
- Affiliate marketing: Affiliate marketing with the use of short videos is another great way to earn revenue using your short video sharing platform. You can ask creators on your platform as well as provide them with opportunities to connect with brands in order to earn like Triller.
- Advertisement: A short video sharing platform can be also used as an Advertisement platform to help small creators who have a small following for any type of brand sponsorship to make substantial money.
- Subscriptions: Allow users to pay to get a subscription in order to let them use your platform and watch video ad-free is also another way to generate revenue.
Video uploading: Roposo users can upload videos from their gallery as well as make their own videos.
The Video recording: Users can also record their own video and edit them using the editing feature of Roposo.
Video editing: Same as TikTok, Roposo also allows its users to edit videos using AI features. The video editing also has impressive tools such as AR effects for color changing, hair and makeup, and filter. It also has many stickers, animations, and masks.
Live streaming: Live streaming is also another great feature that can attract new users as well as help creators to interact with their fans.
Social sharing: Creators can share their videos on other social media platforms such as Snapchat, Facebook, Instagram, and others.
Soundtracks: You need to allow users to add a new soundtrack because it is a great way to encourage their creativity, as well as help new creators, get viral. In addition to that, the admin should also add new soundtracks to the latest music.
QR code scanner: This can allow users to find each other with ease as well as subscribe to their channel using a unique QR code.
Duet Option: #Duetwithme is another great feature that you can add to your application.
Geolocation: With geolocation, the application displays from where the user is broadcast live.
- The country-wise location of the development company: Hiring the USA or Europe base company then will cost you around $200 to $250 per hour whereas an online solution development company from a developing country such as India will charge you almost $40 to $50 per hour.
- The total number of Panels and Features of the app: The total number of required panels (in this case total 2 panels). The total number of features you want will affect your application’s development costs.the best indian on-demand app like Roposo.
- The UI & UX of the app: Although features are important but so is UI and layout of your short video-sharing platform. Unless your platform is better looking as well as with smooth and user-friendly UI and UX users won’t return. Investing in a better as well as smoother Ui & UX is recommended.
- The total number of supported platforms: If you want your on-demand short video sharing platform to support both Android app development as well as iOS app development then the development cost will be increased.
The final design and development cost of your short video sharing application. It will be around $5,000 to $50,000 depending upon the various factors that I have mention before.
Looking for a development company to hire
If you are looking for a software development company. Tech Pathway is India’s one of the top leading IT consultancy companies. Our dedicated team of developers and designers are ready with all the experience as well as the latest tools & technology to help you turn your dream app into reality. Get in touch with us. and let us develop your app while you focus on more important tasks of your business.