In today’s era, Digital Marketing has replaced the whole face of marketing. With the addition of new technologies and influential of Digital Marketing, businesses are slogging to match up with the pace. Researchers found that the largest amount of information is absorbed by the people through online platforms, which makes digital marketing the best form to reach out to the targeted users.
Nowadays, maximum businesses are either using digital methods for their plans of action or promote existing marketing actions with digital advertising technique.
It’s 2019 and the marketers of digital era are getting ready to face the issues and challenges coming in the way of completing their goals. They bank on technological advancements time and again to address the client’s requirements and advantage for optimum outcome. In this article, we explore the top digital marketing tasks should know and focus to rank on top in the search engine ranking.
1. Content Marketing
You all heard about this from everyone that “content is the king” to increase your brand awareness. Yes, this is right, if your content is unique and better from your competitors no one will stop you to rank your website and pages at the top of search engine ranking. Content quality is matter most to attract users and to guide them about your services.
It is the medium for creating and sharing beneficial, relevant and free content to draw passion and transforming views. Content marketing is quickly being used to interest and procure a sharply decide audience with an objective of running fruitful customer feedback.
The content you want to share is much related to your niche or business work or what you want to sell, it is mostly letting people know, like, and accept you reasonably to do business with you.
2. Video advertising
The value of video advertising is growing rapidly with an unbelievable rate. In 2018 maximum user-shared content was video. Users are viewing more video on a broad range of devices than ever before, for brands to stand out and make important consumer or skillful relationships, they must learn how to take advantage of video-based advertising beyond a range of channels to catch the attention of their target audience; be it 7 seconds or longer.
An aggregate of 73% of all Americans draws in with YouTube. That implies the greater part of all Americans are watching videos, and a ton of those videos are made in the service of digital advertising. Video content advertising is the most striking content all over the social channels. In case you are marketing your business on Twitter, Facebook, Instagram, Snapchat or YouTube it look like social video commitment is reaching out to the top in 2019. Video helps to provide your point beyond faster and sends out a more impressive message which can increase sales.
3. Email Marketing
Email marketing is the highly compelling digital marketing strategy these days for sending emails to customers. It helps businesses or marketers to connect with their customers to promote brand and increase sales. You can run a successful email campaign to engage your audience about your services.
Nowadays, email is a no. 1 communication channel for marketing any products and services. According to a report at least 90% users check their email on a daily basis. So, if you are running a startup company, email marketing can be a good deal for you to get more customers.
Nowadays, Chatbots are the best part of marketing automation, which will continue to go on to grow in 2019. Chatbots are helpful to deliver message in real time and are designed to support customer or site visitors. With 1.4 billion individuals associating with chatbots, 80% of savvy organizations are as of now utilizing or plan to utilize chatbots by 2020. In upcoming years, chatbots will help businesses or small organizations to save over $8 billion per annum.
Mostly brands are already utilizing simple ordering technique through chatbots, As chatbots hits the market so in the upcoming years we expect to see chatbots move into more industries with more composite transactions and especially in the healthcare and banking industry.
Audience of the U.S. puts in an average of 4.7 hours every day on their smartphones, checking social media at least 18 times a day. This is developing the way brands must work to capture buyers’ thinking.
Micro-Moments coming with a “new consumer behavior,” as described by Google. It transfers your marketing message clearly and briefly in a way that is of interest to the users– all within an interval of seconds.
Micro-Moments also provide the right information to the users when they wish it. People usually make quick decisions on what to eat, which restaurant is good, what to purchase, or where to go. There are new moments that each marketer should use in their businesses to help users to easily find what they are looking for.
6. Social Chatting Apps
Nowadays, peoples spending their lot of time on social messaging apps like Facebook, Instagram, Twitter and many more. So, it is important for every marketer to promote their services or products at social channels to get more sales.
Why you should use Social Apps For Your Marketing?
- Around 1.3 Billion (growing day day) users are using Facebook Messenger to send messages.
- 2 billion messages sent b/w users and businesses on Facebook messenger every month
- WhatsApp has more than 1.2 billion monthly active users.
- 50 billion messages are sent via Whatsappp on the daily basis. (Isn’t that shocking?)
Social messaging apps help marketers to sending direct messages to the customer, as it’s definitely helped in their marketing strategy. You’re really ready to market to consumers utilizing messaging applications now!
7. Use of Voice Search
Nowadays, voice search has made the life simple for peoples to get their answers quickly without putting their queries manually. The expanding utilization of voice search has made it vital for organizations to reevaluate their digital marketing procedures in 2019.
Voice search plays a vital role in giving all the applicable data that individuals are searching through audio content. In today’s era, many brands have included a voice search option in their digital marketing methodologies. It helps them to convey value based information adequately to their clients.
With the use of above digital marketing trends in your marketing strategy, you can grow more sales in 2019 and above. And if you want to hire a digital marketing agency to take care of all digital marketing activities of your organization, you can select Tech Pathway.
A seasoned Digital Marketer and a pro-blogger, Suprabhat loves writing about anything. He is working as a Digital Marketing Executive for Tech Pathway, a company that provide world-class social media and search marketing services and web & mobile app development.