If you are planning to launch an app with the online branding, custom design, then of course you will create a plan that how can you increase the number of downloads of your app. It all can be done if you’re doing A/B testing for your app. With the help of AB testing you can drive the traffic at your mobile app and you can also increase the installs of your application. It is one of the best practices for everyone who is in mobile development business to test their app and to monitoring of their visitors.
What is A/B testing?
For a better conversion on the website, Businesses need customers to take an action on the site and the rate at which a site can drive this is called its conversion rate. Basically AB testing is the process of comparing two or more pages to find the best option which provides the best result. The one page that gives higher result will definitely win. And it will also help to drive the more conversions on your website.
Since, the process of A/B testing characteristically screens the app’s KPIs regularly, even it is the secure way to release any upcoming features of the app.
Here are five important steps to help implementing a program of A/B testing for your mobile app to drive more traffic to your app:
1. Select the most appropriate Tools
There are several tools which will useful to functionally implement A/B tests. Most important tools are Optimize, Google Analytics Experiments and Kiss metrics.
The expense of utilizing these tools can fluctuate, in view of the functionality, yet what you’re searching for is something that enables you to serve one application store page to clients, and diverse for alarms. You may need something that allows you to analyze the results in depth too.
2. Establish complete end user and market Data
Before beginning A/B testing, there should be enough of initial data based on your standard app listing. This doesn’t mean you will wait for months before implementing A/B tests, but you must have sufficient data to cover market trends and users sales, or then again you could finish up with test information that doesn’t paint a practical picture.
3. Try One at a Time
It does not make any sense to do an A/B test where you change the number of parameters of client’s app listing.
For example, say you change your application symbol, some screen captures, and a portion of the enlightening content. Same if the A/B test acknowledges that the “new” version of the page extremely boost the conversions, you will have no thought which of those changes had the impact!
It’s also important that price points should reflect and a soft spot with pricing and conversions where the multiple will result in the most income – but it will likely take you some time to identify it.
4. Best timing
Timing is everything with A/B tests. Specifically, an important update takes time. It is necessary to expand accuracy by planning, testing instance that is long enough to “smooth out” the usual weekly “ups and down”.
It’s also not good to carry out A/B tests over “unusual” periods, such as holiday times, or during global sporting and political events when people may involve in something else.
5. It will also change your revenue and earnings
To bring out A/B tests on a successful and profitable app, then there is some risk to return while they’re in progress and you have to accept this– especially when you test out a variation that is less strong than the live one.
One idea to reduce this impact is to do small tests on more drastic changes, by sharing a proportion of big customers to the trial page, for example.
Advantages of A/B testing for Mobile Apps
- Increase User Engagement
- Improve Content
- Lower the bounce rate
- Increase Conversion Rates
- Enhanced UI/UX
- Reduce the risk
What Are You Waiting For? Get Your App A/B Testing Today!
A/B testing is a great way to ensure maximum app success, and it is one of the important factors that an app is a live product that can be constantly improved. Mobile App AB testing is one of the safest way to run your experiments and also it will help you to engage more customers. This can help in getting progressively out of the interactions as you get the chance to test the critical components of your app.
A seasoned Digital Marketer and a pro-blogger, Suprabhat loves writing about anything. He is working as a Digital Marketing Executive for Tech Pathway, a company that provide world-class social media and search marketing services and web & mobile app development.