Mobile App Analytics- A Complete Guide to Know

mobile-app-analytics

Get to know the basics of app analytics

Mobile App Analytics collects data from mobile apps, websites, and web browser visitors to recognize unique users, track their journeys, record their actions, and make a report on the performance of the app. App analytics software helps to drive personalized and customer-oriented marketing and monitors the performance of desktop, mobile, and other device applications. It is similar to traditional web analytics (used for desktop browsers and applications) and it is also used to boost conversions.

Mobile and web app development companies use this software to make better informed and more data-driven decisions. The infusion of new data-driven insights helps mobile app development companies to enhance their brand, advertising, and overall productivity. App analytics helps app development companies to unlock new growth opportunities. We help you to understand how the user’s actions and device can be tailored to achieve your goals. That’s why it’s extremely important that developers understand their mobile app analytics so that they can track their progress when working towards achieving their goals.

What is Mobile App Analytics?

App analytics or mobile app analytics play a critical role to understand how well your mobile application works and what areas you have to work in order to improve your application. It can help to monitor crashes, improve functionality, increase user retention, and optimize mobile marketing and advertising, and giving developers the data they need to develop an application. Mobile app analysis is essential for your app development process for a number of reasons. They’ll give you insight into how users use your app, what parts of the app they’re interacting with, and what actions they’re taking in the app. You can then use these ideas to come up with an action plan to further develop the app, such as adding new features that users seem to need, or improving existing features in a way that would make life easier for users, or eliminating features that users do not seem to need.

How does mobile analytics work?

Mobile analytics track users to record their behaviors. The tracking technology differs between websites that use either JavaScript or cookies, that require a software development kit (SDK). Every time when a website or app visitors take an action, the application fire off the data that is recorded in the mobile analytics system.  Mobile analytics typically track:

  • Pageviews
  • Visits
  • Visitors
  • Source data
  • Strings of actions
  • Location
  • Device information
  • Login / logout
  • Custom event data

App development companies use this data to find out what users want in order to provide a more fulfilling user experience. They can check:

  • What attracts users to your mobile site or app?
  • How long users typically stay on your website or app?
  • What features visitors interact with?
  • Where users encounter problems?
  • What factors are correlated with outcomes like purchases?
  • What factors lead to increase usage and long-term retention?

With mobile analytics data, a mobile application development company may produce positive feedback loops.

How different teams use mobile analytics: 

  • Marketing: Tracks campaign ROI, segments users, automate marketing
  • UX/UI: Tracks behaviors, tests features, measures user experience
  • Product: Tracks usage, A/B test features, debugs, set alerts
  • Technical teams: Track performance metrics such as app crashes

Why do we need Mobile App Analytics?

The analytics would tell you the following:

  • the way the users are using your app
  • the parts of the app that they are interacting the most with
  • the actions that they take within the app

Such insights or analytics can then be used to build an action plan to improve the product or mobile app. This enhancement could be anything from introducing a feature, upgrading an existing feature, removing a feature, or changing the design of the app.

Read Also: Best Mobile App Development Trends to Use in 2019 (Make Your App Success)

Mobile App Analytics Tools

Each mobile application needs to be analyzed and monitored for growth and proper monetization. This is where the tools for mobile app monitoring come in:

Google Analytics

The good thing about this tool is that it issues in-depth reports and insights into your app.  Google Analytics can be used in both mobile apps and websites (making it the most common analytical tool).

Flurry Analytics

Flurry is an exceptional platform for analyzing how consumers interact with mobile apps, in addition to app monetization strategies. This popular analytics platform tracks application sessions on iOS, Android, HTML5 and JavaME platforms.

App Annie

App Annie is application analytics and market data network that help developers to build a better app development company. App Annie is available on Google Play Store, iOS, Mac Store and Amazon Appstore. 

Marketplace

This is the platform where app developers promote their brand internationally. An example of this is the Google Play Store. Apart from this, these sites can be resourceful in providing user’s preferences.

GameAnalytics

This one, as the name suggests, is a game-focused analytics tool that is available for free. The platform allows you to track different metrics such as game progress and level advancement, as well as a customizable GUI.

AdWords

Basically, this is a tool that lets you advertise your product on the Google Search Platform. This is achieved through the Google Display Network, which hosts millions of videos, blogs and mobile apps.

AdMob

This platform helps you to promote your mobile app on other devices and on a global scale. This is through pop advertising that attracts more traffic and increased revenue. 

Segments

1.Event tracking

As you go through activity monitoring, these are the factors to consider: swipes, button clicks, menu choices, video playback, ad clicks, and transactions.

Once you’ve understood areas that don’t satisfy the user, it’s up to you to change things.

2.Custom Conversion Events

Mobile app analytics tools allow you to set up your own conversion events based on an event or a set of events. For example, if your user crosses a certain level in a mobile game, or if he/she performs a specific event a certain number of times, then you can set your conversion event.

3.Funnel Tracking

Funnels help you to visualize the steps that users have taken to reach a certain event, such as tracking users from the moment they install your app until they complete the first level of the game, or until they make in-app purchases.

Most of the time, this refers to eCommerce applications as it looks at the sequential order that the client follows. The typical stages are cart, ordering, shipping and billing. Working at these steps, you’ll see where the users dropped and you can focus on it.

The ultimate mobile analytics tool stack

A mobile analytics tool stack may include:

  • CRM or sales platform
  • Data management platform (DMP)
  • Customer support platform
  • Content management system (CMS)
  • Marketing automation platform
  • Advertising platforms
  • Product or app
  • Testing tool
  • Payment system

Also Read: Angular vs React vs Vue: Which open-source JavaScript framework is the best for your next project?

Conclusion

Mobile app analytics are extremely helpful in giving you an idea about your mobile application — how it’s used, what functions, what doesn’t, what needs to be changed, etc. Mobile app analytics helps you to achieve your goals and carry your android app development/ iOS app development business to new dimensions.

Want to know more about mobile app analytics??

Contact us at www.techpathway.com.

Tech Pathway is a leading software company. We have many years of experience in building mobile applications. We have a team of developers, they are expert in building Android and iOS mobile applications.

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