If you have a website which is running on the web, then SEO is the most important factor to keep your website on top compare to your competitors. As Google and other search engines rank your website updates constantly, so you need to keep up your website with the latest SEO development to rank your site higher on search engines.
SEO keywords are the main aspect of your website to attract users who are wandering around on the web. So, it is required to give attention to your keywords search as it is the core of the SEO marketing. You should use the right keyword which is relevant to your services to grab attention all of your potential users. You can find the best keywords with the help of quality SEO services.
On the internet we can find hundreds of online tools who perform keyword research and provide the best results. Here we discuss some of the best SEO tools you can use to improve your Google ranking.
1. Google Search Console
Google search console (formerly known as Google Webmaster Tools) is known as one of the best SEO website ranking tools. With the help of Google search console webmasters can monitor and maintain the site’s presence in the Google search result. This tool covering many different aspects of SEO.
For example, Google Search Console allow you to find any crawling errors that have come up on your site so you can correct them right away. It also helps you when your site is affected by malware, what keywords people usually searching on the internet related to your services, the backlinks you’ve received, and many more.
- Find out which keywords visitors use to reach you
- Updating robot.txt file
- Malware alerts
- Monitor your website backlinks
SEMrush is a keyword research tool who allows you to find data about how many people are looking for specific terms. Above all of this, it also provides you with information on similar keywords, relevant ads, listing of products, and many more.
Using SEMrush tool, you can find out the competitors’ strategies, backlinks to their website, how much traffic they’re getting, keywords, and contents. This tool also ideal for paid traffic and PPC.
- Monitoring competitor websites
- Provide Real-time reports
- SEO reporting
- Find out New keywords
SEMrush provide 14-day free trial with limited access and after that you can buy monthly plans such as Pro, Guru, and Business, ranging from $99.95 to $399.95.
3. Moz Pro
Moz Pro is an online SEO tool which has intuitive interface and provides a data-driven approach, and allows you to research for keywords, analyze SEO opportunities, track growth, create SEO reports, and optimize their data.
Moz pro provides a “track your rankings” feature to accurately track your keywords rankings. Using this tool, you can track your competition as well. This platform provides a Chrome extension to find information of any domain which you visit on the web. Moreover, it allows you to get suggestions about on-page optimization and alert you about crawling errors, much like Google Search Console.
- Save keyword lists for future need
- Find your competitors, and keywords which they’re targeting
- Offer a Chrome extension to look into other domains
- Compare various keywords
Moz pro offered 30-day free trial for all users and after you can choose from different plans starting from $99 per month.
4. Google Ads Keyword Planner
Google Ads Keyword Planner is one of the most broadly used keyword research tools. If you are looking to bring new visitors to your site, grow online sales, etc. Google Ads can help. Using this tool you can advertise your services locally or globally and reach the right visitors at the right time.
This tool is perfect for advertisers who continuously run Ads campaigns on their site, but you can also use it for your own. You can easily sign up for Google Aids free. You have to only pay when someone clicks your Ad to visit your website.
- Attract more users
- Find details reports for keywords
- Provides comprehensive and detailed search results
Linkody tool is all about backlinks of your website. Using this tool you will be able to find who’s linking to your website, what keywords they’re using, and it also provides an option to disavow links you don’t like.
Apart from all link analysis and reports, Linkody offers the possibility to create reports, which you can forward to your clients, monitor your site’s social shares, and also connect to Google Analytics.
- Analyze website’s backlinks
- Generating backlink reports to forward to your clients
- It can Easily identify and disavow bad links which might affect your SEO
- Monitor your site’s social shares
After 30-day free trial period, it provides different monthly plans which are starting from $14.90 per month
6. Google PageSpeed Insights
Google Page Speed is a tool by Google Inc, designed to aim to provide website’s performance optimizations. This tool allows users to quickly and easily test the speed of a web page.
Enter your web page or blog’s URL, click the “ANALYZE” button and the tool easily check the speed and complete user experience (UX) of your site and provide a score. You have to get at least 85 scores for both mobile and desktop.
- Analyze the performance of websites
- Provide reports on the basis of Analysis
- It fetches the URL twice, once for mobile user, and once for desktop user.
7. XML Sitemaps Generator
XML Sitemaps Generator allows you to create a sitemap for your website with both XML and HTML variants. Enter your web page address, click the “START” button and the tool can start generating the sitemap for your website.
It will also find the number of pages, XML file content, broken links, and the link to the sitemap file. It provides free service to crawl up to 500 pages. But if you need to index lots of pages, you can purchase the paid, unlimited version of the tool.
- Easy to use
- Without registration, you get sitemaps ready immediately
- It can create sitemap of your web page in both XML and HTML
You can buy the unlimited version in $19.99 with lifetime updates.
SEOQuake is one of the most usable & popular SEO tools. It is a plug-in for your browser that allows you to get organic research data at the click of a button. SEOQuake provides information of any website such as ranking, Google index, Bing index, Facebook likes and many more options to users. Currently this tool compatible with Mozilla Firefox, Google Chrome and Opera. It also provides other useful tools including an SEO Audit, Keyword Density, Internal/External Links, and social metrics.
- Page Analysis
- SEO Audit
- SEO Parameter
Siteliner is a web page analysis tool that allows users to scan and find issues that affect website’s quality, including duplicate content, broken links, and page size. You need to enter your URL and click “Go” and this tool can easily identify if there is any duplicate content is present on your web page. One of the main advantages of Siteliner is its peerless speeds and capability to provide results in real time.
- Find Duplicate content
- Provide XML sitemap reports
- Fast Analysis
This tool allows one free check per month and users can analyze up to 250 pages, but you can sign up with the premium plan to check up to 25,000 pages.
10. Google Analytics
Google Analytics is one of the oldest web analytics tools run by Google to help you analyze your website traffic. Using this tool you can track every kind of traffic you can imagine on your website. It also provides feedback on those keywords who visitors use to reach your web pages.
- Custom reports
- Data visualization
- Data collection & Management
- Integration with other Google products
11. Varvy SEO Tool
The Varvy SEO tool is an online tool, which allows users to get reports of implemented and non implemented optimization based on Google’s guidelines. This tool also provides the services like Speed testing report, mobile optimization report and On page SEO report based on google mobile friendly webpage guidelines. After all, the best part is that Varvy SEO Tool really takes the time to explain why each setting is important.
- It will check your website to follow Google’s SEO guidelines.
- You can get a quick report for all searches, including clear information on how to fix each issue.
12. HubSpot’s Website Grader
HubSpot Website Grader is a free online marketing and SEO tool which give companies a complete overview of their inbound marketing strategy. This tool helps your company to generate more inbound traffic and convert a higher percentage of them into leads and customers.
The Website grader tool is simple to use, and it can help you improve your website quickly. In addition, it won’t cost you a thing, so this one definitely gain your attention.
- Analyze your website’s performance, security, and SEO
- Receive separate scores for each feature of your site.
- Get advice for how to improve each score
In case if you face any issue regarding keyword research and Search Engine Optimization (SEO), then you can visit Tech Pathway-a full-time Digital Marketing Services Provider for the suggestion.
A seasoned Digital Marketer and a pro-blogger, Suprabhat loves writing about anything. He is working as a Digital Marketing Executive for Tech Pathway, a company that provide world-class social media and search marketing services and web & mobile app development.