If your content quality is good, then it makes your website different apart from thousands of websites running on the web. The Customers always looking for the website who can provide them the right information about their concern. So, if your content is valuable and simple it attracts the readers to come to your website and make them stay longer on your web page. If your content posted on your web page is not effective, then your website won’t be able to sell your services to your clients. The quality of content is the key to make your website successful, so it is important for you to hire good content writing service form Tech Pathway. Content is known as one of the major steps to educate search engines about your website. This is a part of how a search engine works.
First, you should determine your targeted customers and research about what you are going to deliver your users through your content. Use of relevant keywords and eye-catching headlines drag the reader’s attention towards your website. Make sure that taglines you write in your content end with an effective call.
Things to Keep in Your Mind before Writing Content
Content provides information regarding your services and this information can be used to educate search engines for your website. When visitors come to your website, mostly they’re looking for something like a service, a product or information. With the help of content writing, you can share your thoughts accurately to your customers, which they are searching on the internet.
Content offers a great opportunity for internal links. An internal link is a text between the content which is hyperlinked (in a blue color) relevant to another page on your website. It is a great way to lead users to additional information about your keywords and services.
Internal linking also helps search engines for your website. When the search engine crawls and index the pages on your site, internal links help to move one page to the next.
Website design is the first thing which customer notices on the basis of first impressions and it is right to say “the first impression is the last impression”. According to a survey by Google, websites who take more than 2 seconds to load page have the highest bounce rate. Good design builds a visual hierarchy and order on the page.
The keyword is the most important thing for content to show users about your products and services. The Keyword should be different for each page on your website. If you are using good keywords in your content, then it also improves your search engine ranking among the others.
Keywords are basically the search term customers use so they can find your business easily. Keywords can have a single word, a couple of words, a question, a small phrase, or a complete sentence.
Use the below techniques while adding keywords in content:-
- Put your keyword at the beginning of your web page or Blog post title
- Drop your keywords in the first 100 words
- Once every 200 words
- Inside H1, H2, or H3 tags at least once
- Use your keywords in internal links which will describe your products or services.
Video and Visual Content
Sometimes the text format is not compatible to fulfill the demand of customers. The visual effects are changing the way of advertising to making it a little easier for users to understand the concept. It has been seen that custom video is the great way to provide information and engaged audiences with attractive images and visual effects. In visual content, you can use images, infographics, video, sketches, graphs, charts, and doodles etc.
According to a research of Eye View’s, a video on a landing page can increase conversions by 85%. This is an impressive number when we are talking about a single piece of content. Moreover, according to MOZ, blogs with videos receive 300 percent more inbound links than the text format posts.
Calls to action
Call to action tool is an invitation for users to complete an action, such as contact us, request a quote, leave a review, add to cart, download a PDF and many more which you want users to do on your website. If you add calls to action throughout your website then it will help to improve conversions through your site.
Follow this strong calls-to-action that will generate leads for your business:
- Make action oriented calls to action
- Use effective text
- Include strong visuals
- Make them easy to find
We can take the example of Netflix, which uses persuasive text to guide you to their free trial. They provide products with the ability to watch anywhere as well as cancel at any time.
If you want to know why content is important for your website? Then I hope this blog really helps you to get the answer to this question. Now if you are looking to hire content writing and best web design services in affordable prizes, then Tech Pathway is the best choice for you.
A seasoned Digital Marketer and a pro-blogger, Suprabhat loves writing about anything. He is working as a Digital Marketing Executive for Tech Pathway, a company that provide world-class social media and search marketing services and web & mobile app development.